Marketing Intelligence Analyst

Join PT Digital Insights Indonesia as a Marketing Intelligence Analyst in the vibrant city of Pangkal Pinang, Bangka Belitung. In this role, you will leverage data-driven insights to shape marketing strategies, optimize campaigns, and drive business growth. Our company, a leading player in the digital marketing landscape, is committed to delivering innovative solutions and creating impactful campaigns. You will work closely with cross-functional teams to gather, analyze, and interpret market data, ensuring our strategies are data-backed and aligned with market trends.

As a Marketing Intelligence Analyst at PT Digital Insights Indonesia, you will be at the forefront of our marketing efforts, using advanced tools and techniques to transform raw data into actionable insights. This role offers a unique opportunity to work in a dynamic environment where your analytical skills and strategic thinking will be instrumental in shaping the future of our marketing initiatives.

In this role, you will be responsible for monitoring market trends, analyzing competitor activities, and providing strategic recommendations to enhance our marketing performance. You will work with various data visualization tools and platforms to present insights effectively, ensuring our team and stakeholders are well-informed and aligned with our goals.

📋 Tanggung Jawab Pekerjaan

• Gather, analyze, and interpret market data to identify trends and opportunities.
• Monitor competitor activities and market trends to inform strategic decisions.
• Develop and maintain dashboards and reports using tools like Tableau, Power BI, or Google Data Studio.
• Conduct market research and analysis to support marketing campaigns and strategies.
• Provide actionable insights and recommendations to marketing teams and stakeholders.
• Collaborate with cross-functional teams to ensure data-driven decision making.
• Stay updated with industry trends and emerging technologies in marketing intelligence.
• Present findings and insights to stakeholders in a clear and compelling manner.

🎓 Kualifikasi & Syarat

• Bachelor's degree in Marketing, Business, Economics, or a related field.
• Minimum of 3 years of experience in marketing intelligence, market research, or a related field.
• Proficient in data analysis tools such as Excel, SQL, or Python.
• Experience with data visualization tools like Tableau, Power BI, or Google Data Studio.
• Strong analytical and problem-solving skills.
• Excellent communication and presentation skills.
• Ability to work independently and as part of a team.
• Certification in marketing analytics or a related field is a plus.

🛠️ Keahlian

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